Whole life insurancein plain English

12 Canadian insurers · tax-free cash value · a real advisor to guide you

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Compare Whole Life Insurance Quotes
$42/month
$50,000 whole life · healthy 40-yr-old female
CoverageFemale ♀Male ♂
$50,000$42$50
$100,000$75$90
$250,000$178$211
$500,000$377$416
$1,000,000$640$788
Locked for life · cash value grows tax-sheltered
Get Quote
$42/month
$50,000 whole life · healthy 40-yr-old female
CoverageFemale ♀Male ♂
$50,000$42$50
$100,000$75$90
$250,000$178$211
$500,000$377$416
$1,000,000$640$788
Locked for life · cash value grows tax-sheltered
Get Quote
Whole Life Policy Features
PREMIUM
$75+
Starting monthly rate
DURATION
Lifelong
Coverage never expires
PAYOUT
100%
Tax-free death benefit
CASH VALUE
Tax-free
Grows inside the policy
Term vs Whole Life Insurance
Term Life
SIMPLE · AFFORDABLE · TEMPORARY
$12 /month
Typically · 25-yr-old · $250K · 20-yr
  • 5-10× cheaper than whole life
  • Tax-free payout to your family
  • Flexible 10-35 year terms
  • No cash value or investment
  • Expires if you outlive the term
Better fit for income replacement during working years.
Get a Term Life Quote
Term Life
SIMPLE · AFFORDABLE
$12 /mo
25M · $250K · 20-yr
  • 5-10× cheaper than whole life
  • Tax-free payout
  • 10-35 year terms
  • No cash value
  • Expires if you outlive
Better fit for income replacement.
Get a Term Quote
Types of Whole Life Insurance
1

Universal life

Flexible premiums and adjustable death benefit. You can dial coverage up or down as life changes — cash value growth varies with market rates.

2

Variable universal

Death benefit and cash value tied to investments you pick. Higher upside than fixed plans, but you carry the market risk.

3

Participating whole life

Earn annual dividends from the insurer's profits. Reinvest to grow cash value, take cash payouts, or offset future premiums.

4

Final expense

Small affordable policy for funeral, burial, and end-of-life costs. Quick to qualify for and designed to keep your family out of debt.

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What affects your premium?

Life insurance costs are always unique to the insured. How much you will pay for coverage depends on many factors, such as:

Like other insurance products, whole life insurance costs increase with age, typically by 8% to 10% per year.

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Age

Healthy applicants receive better rates, while conditions like diabetes or high blood pressure raise costs.

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Health

Men pay 38% more than women for the same coverage because of their lower life expectancy.

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Gender

The greater the death benefit, the higher the premium payments.

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Amount

If you have a job or a hobby that puts you at risk, expect to pay more

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Job/Hobbies

Smoking raises the risk of early death, increasing premiums by two to three times.

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Tobacco Use

A family history of illnesses like heart disease, diabetes, or cancer can mean higher premium rates.

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Family History

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Payment Options

With whole life, you're covered for life no matter which option you choose — the only difference is how many years you keep paying premiums. Pay over fewer years to finish faster and own a paid-up policy sooner, or stretch payments across your lifetime for the lowest monthly cost.

10
YEARS

10-Pay

Pay higher premiums for 10 years, then coverage is paid up for life.

20
YEARS

20-Pay

Balance affordability and finish line — done paying in 20 years.

YEARS

Lifetime Pay

Lowest monthly premium, paid as long as you live, with full coverage.

What Customers Are Saying

Got Questions?
We have answers.

Our licensed advisors are here to discuss your personal situation and needs.
Steven Sinclair iconGregory Rozdeba icon
What is whole life insurance?
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Permanent coverage that lasts your whole life, builds tax-sheltered cash value, and pays a guaranteed death benefit to your beneficiaries.
How does it differ from term life?
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Term covers a fixed period with no cash value. Whole life is permanent and accumulates value you can borrow against during your lifetime.
How does cash value grow?
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A portion of every premium accumulates inside the policy and grows tax-sheltered at a guaranteed minimum rate — slowly at first, then faster as it compounds. With participating policies you can also earn annual dividends, which buy more coverage or add to the cash value. After about 10 years it becomes a meaningful pool you can borrow against, withdraw, or leave to keep growing. It's yours while you're alive — the part of whole life that term simply doesn't have.
What does it cost?
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Whole life typically costs 5-10× more than term life for the same death benefit, since you also build cash value.
Is the payout taxable?
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In Canada, the death benefit is paid tax-free to your named beneficiary, usually within weeks of the claim.
Can I borrow against my policy?
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Yes — once cash value accumulates, you can borrow against it for major expenses, opportunities, or retirement income.

Let the policy expire. If you no longer need life insurance, you can let your term life policy expire and go without coverage.

Convert your policy. When your policy is near the end of its term, you can convert it into permanent life insurance coverage. You will not have to submit proof of insurability. This option is available till a certain age, which may vary from insurer to insurer.

Renew your term life policy. You don’t need to take another medical exam. You can exercise this option till a certain age, which may vary from one carrier to the next.

Apply for a new policy. Healthy people may benefit from buying a new policy at lower rates instead of renewing the existing one.
Is whole life insurance a good investment?
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It depends what you compare it to. As a pure investment, whole life usually underperforms a low-cost index fund — the returns are guaranteed but modest. Where it wins is as a tax-sheltered place to grow money that's protected for life, plus a guaranteed payout no investment can promise. For most families, buying term and investing the difference is the smarter math. Whole life makes sense once you've maxed your registered accounts, want lifelong coverage, or are planning an estate. A good advisor tells you honestly which camp you're in — we'd rather lose the sale than sell you the wrong product.
Will my premium ever change?
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No — whole life premiums are guaranteed level for life. The amount at signup is what you pay forever, regardless of age or health changes.
What's the catch with whole life insurance?
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No hidden catch — but two things people don't always hear up front. First, it's expensive: 5–10× the cost of term for the same death benefit, because you're also funding the cash value. Second, that cash value takes years to build — often 10+ before it's meaningful — so it's a long-term commitment, not a short-term savings account. Whole life is the right tool for lifelong needs and estate planning, and the wrong tool if you just need coverage for your mortgage years. We'll tell you which one you actually need.
How much coverage can I get?
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Most carriers issue up to $5-10M without special underwriting. Above that, financial justification is required to prove the coverage amount.